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TikTok is booming in the UAE and if you haven’t already taken a deep dive into it, there are a few things to know before you get started. • There has also been a major growth in fitness, sports and wellness content. In the first half of 2020, there was a 270 percent increase in related content under #fitness hashtag, surpassing 1 billion local views.  • The demographic is getting older, particularly after all those...

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By now, most of us have discovered that self isolation can get boring, lonely and frustrating. Worry not, we’ve rounded up some of the UAE’s top social media accounts that are doing their best to keep us entertained, fit, healthy and, most importantly, sane during the Covid-19 pandemic. Best of all, they’re doing it for free!  MothershipDXB Radio host and all-round mummy extraordinaire Helen Farmer is doing her bit for tired parents across the Emirates (and...

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Updates on Covid-19 are coming thick and fast from a variety of informants and delivered through a range of platforms including social media. But how do we know what we’re seeing and reading is factual and from a trusted source? Misinformation and rumors about the coronavirus are rampant, so health authorities and government organizations are taking new steps to ensure the public is getting correct information. In particular, they are targeting non-English speaking populations, who often...

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On Saturday, October 12, I have only one thing scheduled on my calendar: “Empty Day.”  There are no ambassadors for this event, no Bob Geldof types leading a musical tribute. There’s no hashtag, and a look at the website is like taking a refreshing trip back to the World Wide Web of 1996.  Damian Bradfield, the British tech entrepreneur and president of WeTransfer, appears to be involved in this low-key effort. And he took a...