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Kelsey Wells has more than 2.5 million followers on Instagram, many of them drawn to the new mom’s incredible home workouts — PWR At Home — and constant stream of positive messaging. Although she’s as fit and slender as a celebrity trainer can be, Wells first went viral around a campaign encouraging women to ‘screw the scales’. Now she’s bringing that health-not-aesthetics focus to Dubai Active for the first time, where she will host her...

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Kayla Itsines is arguably one of the largest fitness influencers in the world, with a whopping 11.9 million Instagram followers and an at-home workout brand worth estimated millions – all at just 28 years of age. Her guides focus on simple high-intensity moves anyone can do at home. There are separate food and fitness programs, plus an incredibly active online community BBG, for Bikini Body Guides. Now Itsines will be bringing her powerful online presence...

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The Instagram video shows a stunning bare-faced model staring into the camera as Scars To Your Beautiful by Alessia Cara plays in the background. Words begin to appear in bold black marker pen on her face and body: fat, stupid, fake, ugly and failure. But as the key changes in the song, so does the sentiment. The descriptions are replaced with positive messaging in white and red. The woman behind the concept and indeed in...