The other day I was sitting down with the other board members of a local personal finance group, SimplyFI. Health and body weight had been weighing heavily on my mind, and when I looked around at the other financially astute members, I noticed one striking commonality: They were all thin. Several of them have already accrued enough wealth that they never have to work again — they’re what we call “financially independent” — but you couldn’t see that outwardly. What you could see was their lack of extra body fat.
I’m in the middle of both my financial and fitness journeys, and still have a bit to go on both fronts. But this connection between weight and money didn’t seem random. The more I thought about it, the more I saw deep, troubling similarities between the two issues. And indeed, both are significantly troubling issues.
In my own native United States, consumer debt has quadrupled since 1995, from US$1 trillion to $4 trillion in only 23 years. That doesn’t even include the $1.5 trillion of student loan debt currently being dealt with by former university students. Obesity is another massive problem, with over 132 million Americans qualified as obese. That’s 40 of the population. And since 1975, that percentage has increased 10-fold.
I’m certainly not the first person to investigate the correlation between extra weight and not enough cash. Scientists and economists have long known that a lack of financial health often goes with a lack in physical health. Dr Eva Münster and an international team of researchers from the University of Mainz, Germany released a study in 2009 that found being deeply in debt was the strongest indicator of whether someone would be obese. I think these two consequences are connected for several reasons, and that both have structural and individual contributing factors.
Obesity — structural factors
- Rise in hyperpalatable processed foods: Food processing companies and restaurants have been raising sugar, fat, and salt levels in foods, to the point they are as addictive as cocaine.
- Cheaper, less healthy foods are more available especially in poor areas. In America these areas are called “food deserts” and are loaded with obese people.
- Healthy food is perceived as elitist. Popular culture often portrays people who eat healthy food as out-of-touch snobs. This has even made its way into American politics, where candidates eat burgers for photo-ops to improve their relatability.
- Nutrition is often confusing, as there are so many competing health claims and studies that seem to be contradictory. People will often just give up and eat what they feel like, even if it makes them obese and die of heart attacks and diabetes. The industries peddling suspect foods are adopting the same strategy employed by the fossil fuel and cigarette industries for decades to avoid unprofitable social change.
- Many events and holidays revolve around overeating, often of fattening foods. Birthdays don’t have salads, they have cake, as do weddings and many religious holidays.
- Food is often cultural — and like any Arab vegan knows, to give up certain foods or ingredients can seem like turning your back on where you came from.
Obesity – individual factors
- People consume too much bad quality processed food because they like the taste and perceived as convenient.
- People don’t take the time to educate themselves about nutrition. It’s easier to save that brain power for other things that seem more fun or more pressing.
- Exercise is difficult, so less people do it enough.
- We are programmed by evolution and thousands of generations of food scarcity to seek out unhealthy substances like fat, salt, and sugar.
Debt — structural factors
- Education and health care costs are rising higher than inflation, especially in the USA.
- Bank fees often are applied to people who don’t keep enough money in the bank, targeting the already poor.
- Financial education is not really part of the education system.
- Living in cities with good jobs often brings with it a high cost of living, wiping out the gains of a high salary.
- Income in many fields is not keeping pace with inflation, especially in a globalized world with easy outsourcing and technological replacements available.
Debt — individual factors
- People are persuaded by advertisers to buy things they can’t afford.
- They put things on credit cards with high interest rates.
- They want to keep up with their neighbors and show off through conspicuous consumption.
- Spending money triggers a dopamine release similar to drugs and alcohol, so our brain chemistry is working against getting out of debt.
With all these massive factors stacked against us, it’s no surprise that debt and obesity are ballooning uncontrollably. Giant corporations benefit from both, giving them every incentive to keep the status quo. Our brains and physiology betray us with short term mindsets that value the immediate over the abstract future. Sometimes public policy can fight back: in Dubai, for example, restaurant menus are requiring calorie and nutrition information. Other countries have passed laws that regulate the behavior of corporations so that they don’t exploit their customers to a highly destructive degree.
Personally, I don’t think those policy solutions will ever be very effective. In many parts of the world, those same corporations are the ones bankrolling most governments and providing a lot of the tax base. If the policies get too restrictive, the company can just move to another, friendlier environment. And often these sorts of policies can run counter to deep loves of “personal freedom” that are central to many modern narratives of citizenship.
So, are we doomed to ever expanding waistlines and ever shrinking wallets? No, but both obesity and debt take either discipline or productive and creative substitution along with the right mindset to conquer. Community is important too.
Research has shown that the discipline involved in tracking your calories and your expenses is the most critical first step in losing weight and getting control of your finances. As the management consultant Peter Drucker says, “If you can’t measure it, you can’t improve it”.
Every knowledgeable personal finance expert I know recommends this as a first step, and I know it’s made dramatic improvements in my own finances, allowing me to raise my savings rate from around 25 percent to nearly 70 percent most months in the span of a couple years. Many weight-loss systems have counting points or calories or macro-nutrients as their central tenet.
Productive and creative substitution is also very important in terms of getting around our own psychology and physiology. Finding healthy meals we enjoy cooking and don’t feel like a sacrifice can be central in changing our diets for the better in a way that doesn’t require as much discipline as constantly saying “no” to things you deeply desire. Replacing luxury goods with perfectly functional medium-priced alternatives gets us the same results, but leads to much less debt. Replacing destructive activities like going out drinking with friends with healthier and cheaper options like going on a hike or hosting a dinner party where everyone brings a favorite healthy dish can make your life happier, healthier, and richer.
Community is an absolutely critical aspect of becoming fitter and better off. If the Joneses you’re keeping up with are people that have the same values as you, you will feel more social pressure to act in ways that benefit you, instead of dragging you down. If you find just one person to help keep you accountable, and have regular discussions about your progress, studies show you can significantly raise your chances of successfully reaching your goal. So be very careful of who you surround yourself with.
We are not doomed. All it takes is to realize the problems and find systems that help reinforce better knowledge and actions. The members of the SimplyFI board made this concrete for me, and I’ll bet, if you look around, you will find people who do the same for you, or those you can help to get healthy and financially free.
Featured photo Shutterstock
Zach Holz is an American English teacher living and working in Dubai. He writes about financial freedom and other happy things at his blog The Happiest Teacher.